In a nutshell: Alcohol free German Pilsener from the Jever Brewery near the North Sea coast.
The lowdown: Brewed in the same manner as the full strength version to allow the full flavour of this favourite German lager to develop. The alcohol is then gently removed to leave it less than 0.5% ABV.
The reputation of Jever was built on one beer - their Pilsener. Said to represent the extremely dry, light style of beer from the wider region of Friesland the brewery is named after its city of origin. The two world wars almost saw the termination of the brewery through shortage of raw materials. Restricted to selling solely from the brewery gates after the second world war, the reputation of this classic north German style of beer quickly re-established the brewery.