In a nutshell: An alcohol free IPA with a full flavour from Walthamstow's Beavertown Brewery.
The lowdown: An in your face IPA, that just happens to be alcohol-free. When Beavertown decided to brew an Alcohol Free IPA they did it a bit differently. Rather than brewing with small amounts of malt or dealcoholizing after fermentation, for Lazer Crush they used a clever strain of yeast that fully ferments crisp pilsner malt without producing alcohol and adds a hint of peachy fruit to boot. Then they laid down some heavy-duty hops. Azacca for ripe mango with a hint of fresh pine, Amarillo gives bags of sweet orange and Citra adds the zesty citrus and grapefruit bitterness. The result is a rocket-fueled, turbocharged, laser-sharp alochol- free IPA.
One of the stars among the new wave of London craft brewers Beavertown started life as a project by Logan Plant, son of Led Zeppelin's Robert Plant, in 2011 after he was inspired by homebrewing experiments. And it was later that year some of the signature beers such as Neck Oil and 8 Ball first hit the scene which saw the start of their success.
Since then the brewery has moved to Tottenham Hale and have switched most of their bottled beer production to more environmentally friendy cans. In the process they've become one of the most sought after craft breweries and in addition to their ever popular regular beers there's a dazzling array of specials, limited editions and collaboration brews which are always eagerly snapped up.
Their steady growth and prominent positioning in the craft beer scene led, in June 2018, to the multinational brewing conglomerate Heineken taking a minority interest in the business for a price of £40 million. Proof, if any were needed, of the commercial opportunities available to craft brewers with the right product range and appropriate business acumen.