In a nutshell: The light tasting and aromatic white rum that's just made for mixing.
The lowdown: Bacardi which needs no introduction is a a white rum full of delicate floral and fruity notes and is wondeerfully smooth. It neither dominates, nor disappears which makes it a perfect partner for all sodas and fruit juices. And of course it's just made to mix with your favourite brand of cola.
Bacardi is the world's largest privately held spirits company. Nowadays Bacardi is one of the leading drinks companies in the world with a host of famous drinks brands under their ownership. However it is the eponymous brand of rum for which they're most well known and it all started when the founder, Facundo Bacardi Massó emigrated to Cuba from Catalonia in the 1830's.