Beaujolais Nouveau: The Early Bird Catches the Wine
Beaujolais Nouveau Day’s coming around again, and this year it’s on the 21st of November. As always, we’re gearing up for the fun. If you need a quick reminder, Beaujolais Nouveau is the youngest wine you’ll ever drink – straight from grapes harvested only a few weeks ago. It’s all about fresh, juicy fruit, with a soft, gluggable texture. No ageing or oak here, just bright, cheerful flavours ready to drink the moment it’s released.
Tradition dictates that it’s made available on the third Thursday of November – you won’t see a bottle before then, no matter how eager you are. Now, the days of racing crates across the Channel to be the first to sell it are behind us, but Beaujolais Nouveau still holds a place in the hearts of wine lovers. There’s something fun and nostalgic about marking the occasion each year, even if the fanfare is a bit quieter than it used to be.
This year, we’re excited to be offering Domaine de la Couvette’s organic version again. It’s gloriously uncomplicated enjoyment which is exactly the point. It’s not about complexity or layers of flavour – it’s meant to be glugged and enjoyed for what it is: pure, fresh pleasure. No need to overthink it.
We’ve only got limited quantities, so if you’re keen to get your hands on some, it’s best to pre-order now. At £15.90 a bottle, it’s cracking value for a bit of autumnal fun. You can either collect it from the shop or have it delivered right to your door on the 21st itself. Don’t hang about – you don’t want to miss out, do you?
