The idea behind Seedlip was simple: create the world's first distilled non-alcohol spirit that would allow people to have a night off the sauce without compromising their enjoyment of cocktails or nightlife culture. Something that meant you could ditch boring soft drink alternatives or sickly mocktails and instead order a non-alcoholic drink that looks and tastes almost the same as your favourite serves.
Ben Branson founded Seedlip while he still owned his own design agency, which worked on product design for food and drinks brands including Absolut Vodka. Inspiration came in the form of physician John French's 1651 book The Art of Distillation. It was filled with non-alcoholic herbal remedies for illnesses, none of which required any sugar or fruit juices. The name was taken from an agricultural process of hand soing seeds using baskets: seedlips.
Seedlip drinks are made in the same way as gins, by combining botanicals and distilling them using alcohol, however, the alcohol is removed before bottling. Juniper is not used at any stage, which is why Seedlip defines its products as non-alcoholic spirits, not non-alcoholic gins as some may think. Its botanicals are sourced from around the world. The lemon peel is distilled in Argentina and five other botanicals are distilled in Germany using 'a secret process'. All blending and bottling is carried out in England.