In a nutshell:
A distinctively English take on Limoncello.
Made with lemons grown in Amalfi and Herefordshire potato spirit distilled by Williams Chase the advertising strapline for this is "Grown in Amalfi, distilled in England, born in Soho". It's a creation of the London pizza company Pizza Pilgrims and Herefordshire's William Chase. The outcome is a well balanced limoncello with zesty lemon oil flavours and a generous, tangy character.