Brauerei Gebruder Maisel, to give it it’s full name, was founded in 1887 by brothers Hans and Eberhard Maisel. Four generations on, and the brewery is still very much under family ownership. Maisel are best known for their wheat beer which was introduced in the 1950’s. Of late however, the global craft beer trend has arrived in Germany therefore influencing the decline of traditional German beer brewed under the strict purity laws. Recognising this shift, and in a step away from the historic purity laws. the brewery launched Maisel & Friend in 2012 making them a pioneer in the speciality and craft beer market.