Elijah Craig, was the Baptist minister widely considered the Father of Bourbon. He discovered the method of making true Kentucky Bourbon when he stored his spirit in barrels that had been charred in a fire, thus picking up extra colour and flavour. This eponymous Bourbon has stunning depth and complexity of flavour for its price. Rich, full bodied and warming with sweet oak, caramel and rye flavors; thick finish with notes of liquorice and vanilla. Consistentently rated as one of the best bourbons around and winner of too many awards to list here. Try it and convert.