In a nutshell: Delicately soft and smoky English Potato Vodka distilled in Herefordshire.
The lowdown: Made in small batches, this is produced by leaving water from their borehole in the smokehouse to pick up a delicately smoky flavour before blending it with their award winning vodka. The result is a moreish, peppery and liquorice vodka with a touch of sweetness on the finish. It makes what is surely the ultimate Bloody Mary.
The Chase story started in Potato farming in Herefordshire and Tyrrells crisps was the original enterprise where Will Chase had his success. After the sale of this business he landed on the notion of using his potatoes for distilling into vodka and gin as his next venture.
Neatly surfing the rise in popularity of craft and artisan spirits they've built a diverse range of premium spirits and are now one of the leading producers of home grown spirits.
Further diversification has led to the establishment of Maison Williams Chase in the south of France from where they produce a range of wines including a classic Provence rosé.