Historically, most large German towns had a brewery or two and Bitburger indeed takes its name and heritage from the village of Bitburg in the Rhineland. Established in 1817 from a family of brewers Bitburger now ranks in the top 3 of Germany’s most consumed beer.
It seems that the breweries rise to the top might be attributed to their keen advertising streak. Their most famous slogan ‘Bit in the evening, fit in the morning’ could of course only have originated in the 1970’s.
You’ll really only find one beer from this brewery, a 4.8% Pilsner. Travel to Germany however and Bitburger occasionally release limited edition historical brews.